David Bishop

David Bishop

Quality Takes Time

As they say: good, cheap, fast – pick two.
 
Disinterested Ailuropoda Melanoleuca
The other day I was looking at Bored Panda, a great website that shares artwork and positive stories in a fun and interesting way.
 
On it, there was an article about a Dutch artist by the name of Floortje who highlighted the amount of time it took to go from a simple sketch to a completed work of art.
In her artwork, she shows how it only take a few short minutes to get to the essence of a subject, but it takes time to refine it until it is a truly completed work of art.
 
The Difference Between Work and Good Work
The jobs we all have are similar. Sure we can throw something together in a few minutes, but who’s going to care about something that’s rushed?
 
Do you want a two-minute shoulder rub or a thirty-minute, deep-tissue massage? Do you want a pre-packaged sandwich, or a well-prepared, three-course meal? Do you want to buy a no-name smartphone for free or do you want to have something of quality that will last you and help you be productive and improve your business for years?
 
We can all do quick work. We can throw documents together and go on to the next thing without thinking.
 
But we strive to do good work. We review our documents, proof them, and rewrite them. When a document has value to a client, an investor, or a VP, we send it to others for review and revisit it to make sure it are on the money.
 
A Recent Project
When we want to make a quality product, we take our time. We not only go over it once, but twice, three times and more, putting on the layers that make it something amazing. When it comes to the work, sometimes it feels like we are doing it all, but it’s well worth the result.
 
Recently I posted a clip from an upcoming video for Cedowin Productions. It’s an action sequence on a spaceship. The person is standing in front of a desk which is in front of a screen. In the short few seconds in the clip, he comes under attack and returns fire.
 
Obviously, there is no one there. He’s just acting. But there is also nothing on the screen. There are no laser blasts. Everything is made up.
 
Lots of Layers
In order to make this scene work right, we start with the raw footage. Then we take the screen behind him and pull out the green. Here we put in a video we had created for this purpose.
 
But in order to make the video stay with the screen, we have to do motion tracking so that when the camera moves, the video moves. Next we add the blast hole that also has to move with the screen and an electronic fail effect so the screen looks like it gets fried when hit.
 
Finally, we add the laser blasts, sparks, and sound effects. And we end up with a much improved scene.
 
If you want to see more about this project, check out the video below:

Quality Has Layers
When we want to make something of quality – something that stands out from the original – we have to go over it more than once. We have to continue to make small improvements one at a time. Over time we create something of quality.
 
And that’s what sets us apart from everyone else. Anyone can draw. But experts know how to add layer upon layer to bring a drawing to life.
 
There is one question we have to ask ourselves: is this what we are doing? Are we heading for quality or just getting the job done? Are we really jumping in, or are we getting by? Where do you want to be?
 
If you want to be someone who strives for quality, here are a couple simple questions to ask yourself: what’s one thing I can think of today where I can add quality? Where’s one place I can spend more time and improve my work and my end product?
 
It may take more time, but it creates amazing results.

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